Search Engine Optimisation – The Keywords

SEO is all about being ranked well in the various search engines. You have to always begin by identifying which search terms you want to target. These keywords will be the ones which are monitored over the whole process for their positioning. As with all SEO campaigns, there will always be a number of variations for the chosen key terms, resulting from the work carried out.

Random Keywords to highlight position SEO Terms for Attain Digital

The normal standard for a search term is 2 words, like 'lcd tvs' but the internet is now becoming more and more modernized. Users are beginning to understand it a lot more and the search phrases used are more specific. In this example, you may sell lcd tvs, but you may only sell 2 different manufacuters, for example, Samsung LCD Tvs or Panasonic LCD TVs and to be even more specific, 50” Samsung LCD TVs.

Using the information above, not only are you focusing on 50” Samsung LCD TV's, you have also covered the more generic “LCD TVs” term. The initial term will be easier and quicker to achieve, but it will also generate you more targeted traffic as the user carrying out the search is looking for something specific which you sell.

The longer phrase mentioned is known as a 'long tail' term, it is basically a phrase of 3 words or greater. These are the types of keywords we normally set out to target to provide a quicker ROI in the optimization process.

Once your key terms have been identified, you are given a full breakdown of how these terms are currently performing and we will also show you how you can monitor them yourself. The amount of keywords is solely based on the size of the project, size of audience and your SEO budgets including timescales. If the timescale is extremely short, in some cases it is worth running a minor PPC campaign for the first few months at least while the optimization process starts returning some results.

For your keyword analysis, contact us today for a free consultation to discuss how we can help.

• Search engine optimisation (SEO), search engine marketing, display and consultancy - Attain Digital